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YES!!! Finally we present to you loyal fans, the new run of ELM tees and fleece that we have to offer. This run we feature the “The Strawberry Bush” design  as well as the staple “Marisol” logo design. Make sure you hop no ‘em fast before they’re gone.

Chrys Love our employee and Josh aka Serp, the designer of the Strawberry Bush design on this seasons run of ELM goods.

Our inspiration behind the amazing Strawberry Bush design, Ms. Tempest Storm. The pin-up girl from yesteryear that exudes beauty and a razor sharp attitude. Thank you Ms. Storm for gracing us with your magnificence!!!

We had a meet and greet party with the performers at the Leaders of the New Cool event. I must say the turn out was great and the cupcakse and Roaring Lion energy drinks were great. El Prez, Diz Gibran and others came out to show love. Its all about that Cali Love!

New Zig Zags!!!

New Zig Zags just got dropped off to the shop. With their amazing price point, there sure to be recession-proof!!!

Winter Wonderland In LA

After days of praying for some sign of a real winter we finally received it. Trust me when I say its a beautiful thing when an LA Native gets to see anything remotely comparable to snow. Wheph lets hope this true blue winter weather keeps up, I know I love it!!!

New Kicks Just In…

Our boy Anton from The People’s Shoe just came through and dropped of some of the new kicks his brand had to offer. With a recession proof price point these definitely need to be on your feet.

New collabo shirt just in from LA Lemon. We got a extremely limited run of these tees so hop on it before they’re all gone. Oh yea, who says girls and bikes don’t mesh?

Adrian from Pros & Cons came thru this week and hit us with some of his brands crewnecks for this lovely winter season we’re having. I must say they are ill and feel amazing!…

New Index Ink Winter…

And there you have it……..

Randomness…

Some things just look absurdly sick….

So anyone that knows me, knows that I’ve coined the phrase “2010 is 20WIN”. So this is how the El Mercado fam goes about makin’ this prophecy come true!…

“Hustle Hard!”