Originally launched in 1998, Alphanumeric “EnvironMental Protection Company” (A#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, A# utilized [...]

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Stopped by the Nike Lightning bolts exhibit to check it out and say hi to a few old fiends.

Mark Losey (Nike BMX team manager) used to shoot all of our JNCO BMX ads back in the 90’s

The exhibition contained unique works from over 45 artists  and  a  special screening of the new Nike BMX vid [...]

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Introducing Holiday Kallusive!

Thank you all who joined us for our holiday/5-year anniversary party!  Check out some pictures on our blog!
El Mercado
is proud to be one of the select LA-area retailers for Kallusive Clothing!

Kallusive is an international lifestyle brand based out of Los Angeles, CA. Run by people who aim to inspire others by promoting positive messages that [...]

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El Mercado Holiday/5 Year Anniversary Party Pics!

The employees hard at work.

Valthevandle (The Spliff LA) doing what he does best and Jesus.

Kai (Kingsbury) & Ian @ Elmercado.

H.O.P.E finishing off the night

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We’ve just got in some dope new denim pieces & jackets from Five Four!

We’ve just got the first part of our holiday shipment from 9Grand, more to come next week!

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New Holiday Emortal & Homeroom!

The original concept for Emortal was that no one can live forever, but it’s what the individual does in their lifetime, that makes them immortal. Emortal is one of the streetwear brands that will continue to be around and will try their best to appeal to the palates of the new generation of streetwear connoisseur. [...]

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New Holiday 3sixteen and Copy!

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