NEW ARRIVALS!

WE HAVE SOME NEW ARRIVALS FOR YOU AND A LITTLE DISCOUNT TO GO ALONG WITH IT.  WE APPRECIATE ALL OF YOUR LOYALTY.  WE MADE IT THROUGH SOME TOUGH SEASONS, AND NOW WE ARE EXCITED FOR WHAT THE FUTURE HAS TO OFFER.  DIG YOUR TEETH INTO SOME OF THE NEW STUFF FROM JEN OPTICS, FIVE FOUR [...]

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EARLY DAY.

I got to work a bit early today.  Ian’s down in San Diego to make an appearance at some tradeshows, so I’m holding it down for today.  Decided to bust out my camera to shoot some before the work day started but lo and behold, it was cut short when it started raining.

Nothing gives off [...]

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There’s nothing like surfing in the rain!

Clicked a few photos with the trusty blackberry of a rainy morning surf sesh at El Porto. Its quite surreal being in the water as rain droplets smack the glassy surface of the water around you.

Don’t let the pics fool you. These two waves are double overhead.

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He’ Brew

My all things Jewish Friend Joe came by the store last night to present me with a sixer of He’Brew Genisis Ale. Stuffs gooood!!  If your a fan of Down Town  Brown ale you’re going to want to go ahead and pick some of this shit up!
Ian, ELM

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On the way to San Diego

Ben from Dub Frequency and Alex from Homeroom stopped by on there way down to The Agenda Trade Show in San Diego.

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New Teruo Fitteds!

Tom from Teruo Artistry stopped by to drop off some new fitteds!

Mike, ELM

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Summer in Socal..er I mean Winter?

Is this really January?  I jumped down to Laguna on Sunday, grabbed my brother and went for Mt Bike ride and a cool down at the beach.  Ahh just like the good old days…

Ian, ELM

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3sixteen Spring ‘09 Preview!

As per Yeezy’s blog!  We’re proud to be one of 3sixteen’s main suppliers in LA/Online!

by Mike, ELM

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9Grand Holiday Preview @ ELM

Recognize the background?  Yep.  We hosted a little video interview previewing 9Grand’s recent holiday drop for un-wiredtv.com.  Check it out now!
by Mike, ELM

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We’re on Twitter! Follow us!

We’ve just set up an account on burgeoning social-networking phenomenon Twitter (2 days after President-elect Obama and pop-icon Britney Spears got their account hacked).  Hopefully we’re not joining up at the wrong time, but hit up our page at:
http://www.twitter.com/elmercado

and follow us to get our regular updates!  We’ll even have some Twitter-only specials that you’ll only [...]

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