Just got our shipment of the Fall goods from The Scifen Company and shit looks killer. The fit on the woven shirts are impeccable and the fleece is perfect for this season. Hurry before the shit is all gone!

The first delivery from the new revamped Scifen just touched down and the shit is killer. With bomb attention to detail and price points that your pockets won’t ache over, this has gotta be the best fall line thus far. We just got it in our brick and mortar location and should have it up on our webstore in about a day. Make sure you hurry, this should blow out fast!

God bless the digital era! Thanks to the lovely social network Facebook we get a glimpse at SVPERB’s summer lookbook. Set to drop in the forthcoming days, this should be one hell of a line with heavy use of the same graphic aesthetic as previous seasons while remaining fresh and new. Be on the look out for the lookbook, which we should have up in the next few days…!

“Le Unstoppable Homme”

So for those who don’t know, X-Large started this new idea for a release party. They have the “New Decade, New Dynasty” party once a year to showcase brands that they feel have the ability to stand the test of time. Well you know our top seller Cash Crop Clothing will be showcasing so the El Mercado family will be in full effect. If you are in the area and have time for this lovely after party then stop by and show some love to local LA artists……


Some Random Ish….

This is our newest anthem in the El Mercado offices…. We are all fans of hustling and in these economic times who can deny the need to do so…. Welp, now you got your daily grind theme song courtesy of Dead Prez & El Mercado